Recent Post
-
What Will It Take to Double Annuity Sales by 2030? -
How to Avoid Market Panic and Make Calm Financial Decisions -
Helping Tomorrow’s Retirees Achieve Financial Security, The Role of Trusted Financial Professionals -
How to Build Retirement Confidence by Managing Emotions -
How Much Life Insurance Do You Really Need? -
Celebrating Black-Owned Businesses: Strength, Legacy, and the Power of Ownership
Why it matters for your retirement plan
Over the past five years, annuity sales have grown dramatically, climbing from $219 billion in 2020 to over $430 billion in 2024. That’s nearly double.
But what’s fueling this shift?
And more importantly, how should individuals and families respond?
At Veracity LD, we believe the answers lie in a perfect storm of financial uncertainty, market volatility, and a growing need for guaranteed income in retirement. Here’s what you need to know.
Annuities aren’t just sold, they’re starting to be bought.
Jason Fichtner
Why Annuities Are Booming: 5 Forces Driving Growth
Recent research highlights five key drivers behind the annuity surge:
Rising Interest Rates: The average 10-year Treasury yield climbed from under 1% to over 4.2%, making fixed-rate annuities much more attractive.
Market Volatility: With major dips in the S&P 500, investors are looking for safer, more predictable returns.
Capital Inflows: Private equity firms are backing more annuity providers, increasing capacity and innovation.
Consumer Demand: Many pre-retirees are prioritizing income security over risky growth.
Demographic Pressure: Over 11,000 people turn 65 every day in the U.S. alone, creating a tidal wave of retirement demand.
Why This Matters for You
Whether you live in the U.S. or Canada, the retirement landscape is shifting.
Only 40% of private-sector workers have access to pensions
Life expectancy is increasing while health care costs rise
CPP/QPP and Social Security may not be enough
That means more retirees will need to self-fund their retirement income, and annuities are one of the few tools that can provide guaranteed income for life.
Reframing the Narrative: From “Annuity” to “Protected Income”
Let’s face it: “annuity” isn’t the most exciting word. But protected income is.
At Veracity LD, we help our clients understand that annuities aren’t just products, they’re strategies to ensure:
You don’t outlive your money
Your income stays steady, even in volatile markets
You can retire with confidence and dignity
Studies show:
Nearly 60% of Canadians aged 25–45 say they are open to annuities once they understand them
Over 70% would consider using one to convert savings into income
Technology + Workplace Integration = New Access Points
Another key to the future?
Workplace plans are changing.
More employers are integrating annuities into target-date funds and group retirement solutions, especially in the U.S. But the momentum is global.
Tech is also improving the experience:
-Fintech tools help reduce paperwork
-Online calculators help model guaranteed income
-Virtual consultations increase access to advice
Final Thoughts: Where We’re Headed
To double annuity adoption by 2030, LIMRA suggests we’ll need:
Demographic and economic tailwinds (already here)
More public awareness and education
Advisors trained in income-first planning
A rebranding of annuities from “sold” to “sought”
At Veracity LD, we’re already doing that, and we’re seeing the results.
If you want to explore how an annuity can fit into your retirement plan, or if you’re simply looking for income you can’t outlive…
We’re ready to help.
📞 Let’s Talk Retirement Income
📞 (817) 690-9889
🌐 www.veracityld.us
📅 Book: https://calendly.com/veracity-ld/30min